Mastering Strategic Storylining

A practical handbook for making better decisions and communicating them flawlessly

A practical handbook for making better decisions and communicating them flawlessly

A practical handbook for making better decisions and communicating them flawlessly

The Strategic Storylining Framework, which is introduced in this handbook, is an easy and practical tool that helps you avoid falling into the decision-making traps (see video).


The Strategic Storylining Framework combines decades of global executive experience with ancient storytelling secrets and wisdom from some of the more common consultancy models. It is broadly applicable – in office and in life. It helps you improve your information structuring skills, enhance the quality of your decisions and ensure that your decisions are clearly communicated. Hundreds of managers at companies ranging from Fortune 500 to small businesses across the world are already using the Framework.


This book is an invaluable companion to managers and politicians who need to make and communicate countless decisions every day!


An innovative all-in-one leadership handbook by Mae Leyrer for leaders at all levels of seniority, a practical assistant making strategic decisions in a structured and practical manner.

André Küüsvek President and CEO, Nordic Investment Bank

I was surprised of the practical aspect of the book. I would not even call it a book, but a manual on how to make better decisions and how to communicate them. I can use this formula in many areas of my life. This book is a must to every manager and leader who wants to grow and have clarity in decision making and in communication.

Indrek Põldvee LinkedIn Expert and Founder of

We all make decisions everyday - many of these come easy; many are obvious. But when it comes to bigger strategic decisions, it gets more complicated. As a global executive in the financial services industry, I often made decisions which had far-reaching implications. It can be tempting - but also dangerous - to rely on your gut feeling. This is where Strategic Storylining helps me a lot. It forces me to stick to the facts, focus on solving the problem, keep the stakeholders in mind and find a way of communicating the solution in a simple and easily understandable way. It also reminds me that decision-making is only one part of the challenge, it’s as vitally important to be able to clearly communicate the solutions to those around you. This book provides everything you need to apply the practical Strategic Storylining Framework. Even if you’re an experienced decision maker, this book will remind you of the dos and don’ts of decision making and offers you tools to evaluate every single decision you make. Ultimately, this book highlights the benefits of using such a powerful framework and demonstrates the effectiveness of the “less is more” message!

Joerg Floeck Senior corporate executive and venture capitalist​

I have truly missed reading book like this! Have purchased and loaned many management books, yet all have remained superficial without true and usable content. This book delivers practical content beyond expectations!

Helen Laks Dentist & Head of Clinic

Have you ever struggled with building a solid chain of arguments in decision-making in order to truly understand the situation at hand, or struggled with giving your PowerPoint deck a strong, clear flow? If so, then Mae’s book provides you with the tools you need paired with hands-on tips and tricks!

Dr. Markus Gremmel Entrepreneur, former CMO BAWAG & Junior Partner at McKinsey

Regardless of your business or your business model, Mastering Strategic Storylining delivers exactly what the title promises: a handbook for mastering decision-making skills. In this book, you can find detailed steps to be a better decider and communicator, either in your business life or your personal life. I read it with an open mind and I was very impressed. It is an easy, quick read but insightful at the same time. As another tool in your professional toolbox, it invites readers to become better in their activities and decisions.

Ana Ilie Finance Director

    Mae Leyrer is Forbes featured executive confidant and guest lecturer with decades of globally successful executive career under her belt.

    Prior to becoming an executive confidant, Mae built her corporate career on three continents and seven distinct countries. Mae has planned, built and executed successful strategies, as well as business turnarounds, in retail, banking and the startup world.